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How to Build a Profitable Fashion Business

Posted on Apr 18, 2015 by in Fashion |

CEOportrait_10We’re quite sure that there is no shortage of creativity at fashion educational institutions, but turning a passion into a profitable business can be tricky. If you are a young designer, makeup artist, photographer or anyone interested in fashion career, we would like to help you build a profitable fashion business and make a living from your work. These brilliant images we’re using in this articles are the work of Headshots NYC.

If you want to build a reputable label, you need to think and act like an entrepreneur right from the start. In general, this means that you should learn and understand how any business works and put together a plan that will undoubtedly lay out long-term, medium-term and short-term goals. Once you start-up your business, building a solid relationship with clients/customers, investors and other manufacturers is very important. If you’re reliable and honest about your work, we are sure you will develop a successful label. When we are talking about good entrepreneurs, we also think about ambitious people determined to give it their all.

CEOportrait_3From the very beginning you should have a strong vision of your brand’s identity. You need to understand yourself, what’s your motivation to start your own business and what you want to achieve. You should really believe that you have something to say or create that cannot be seen elsewhere!

For any new business, a production can be quite challenging. At first, new designers order small quantities and leaves them in a poor bargaining positions with suppliers, because they usually ask for a deposit long before a designer receives payment from retailers. Although that can be quite difficult and inconvenient, it is crucial to pay promptly in order to avoid production being delayed. Otherwise, you could damage the relationships with retailers by ending up late to deliver the orders.

CEOportrait_7It’s recommended to start small with just one product line and to set the right price for your products. Think about your clients and customers – what they need and how much they would be willing to pay for it. So, in order to still turn a profit, how much money should you spend on manufacturing and materials? Later on, you can develop your brand and set higher prices. In the early days, it’s all about testing as cheaply as possible. Constructing a brand means much more than creating a logo, fonts, colors and powerful product descriptions. You should think about sensory descriptions, brand promise, your and customer values, community, outlooks on life and beliefs. Keep in mind that any successful brand takes time to develop and become comfortable in its own skin.

You need to have a clear marketing plan that will successfully set out who your targeted customers are. How will you approach them? Hiring a professional PR company is great, but don’t do it before your business becomes stable. PR is a useful tool to support a fashion designer and bring your work to the wider audience’s attention, but only if your business is able to support all that attention. At the start, just be online and put a basic website live to be sure there’s a demand for your products. Once you are positive about the existence of the potential market and you know how excited your customers are, you can upgrade your business by, for example, renting a retail space.

CEOportrait_1Talking about a website, it will maximize your profit margins by giving you direct access to customers and, eventually, money. Therefore, you should set it up once you become able to afford it. In the meantime, set up company accounts on social media channels such as Facebook, Twitter, Pinterest, Instagram etc. You need to establish a presence so your potential clients and customers have somewhere to follow the development of your brand. Be patient; it takes a while to grow followers and fans on social media network, but it is cheap, too.

When it comes to getting the attention of customers, it is essential for a successful business. For an online sale, one thing is certain: printed and colorful products are commonly more popular. If you have garments with unusual fits and shapes, selling them on a website might be tough. Nevertheless, you should never forget to be distinct! Fashion is such a saturated industry, but you need to figure out a gap in the market and successfully fill it. It is important to adopt trends, even though they will always come and go. Still, you should always keep your own flavor and add a unique touch to your work!

CEOportrait_8Let’s make this clear, staying updated and reading up on the recent events and news is a must in a fashion industry. You should be the one following and establishing rules and trends, so be aware of everything happening in the fashion industry, as well in pop culture, world news and economics. We know, there is too many sources of fashion news worldwide, therefore following all of them is rather impossible. Instead, find a couple of your favorites you would gladly read, subscribe and take the first hour of your working day to catch up on recent news.

Never forget that starting a fashion business is usually hard and sometimes even intimidating. It costs money, requires time, patience and you need to be dedicated to it. On many days, you will wonder if it is going to work. We would like to help you not to give up on your fashion business if that’s what you wanted to do whole your life.

Once again, we would like to thank Headshots NYC on these fascinating fashion model photographs! According to them, you need a professional, nicely done headshots if you want to build a successful career in fashion industry. We couldn’t agree more on that one! And we will add something more: it is clever to dress for success. Appropriate attire and good grooming are essential in this industry, because your appearance tells about your professional abilities a lot. The top fashion entrepreneurs are people who tend to enhance their similarities to their clients in appearance and value.